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Twitter is an excellent tool for website promotion, as anyone involved in website marketing will know.

The 140-character microblogging phenomenon has since grown into a real-time short messaging service that works over multiple networks and devices, launched in 2006 in San Francisco and acquired by Google a year later.

And is used by many website marketing firms to update a large number of 'followers' with news as it happens, the recent integration of Twitter updates into Google search engine results is the latest sign of how far the social media service has come.

But how does Google actually rank 'tweets' - and how useful are they for search engine optimisation (SEO)?

Who explained that the number of followers belonging to an individual Twitter account does have an impact on how the account ranks in search engine results, technology Review magazine recently published an interview with Google Fellow Amit Singhal.

Google ranks web pages on the number and quality of links they contain, among other factors, it is well documented that.

The number of people following someone is similar to the number of links pointing to a page, said that in a Twitter context, who led development of Google's real-time search, mr Singhal, however.

" he told the magazine, the key is to identify 'reputed followers', "In the case of tweets.

" His tweet is deemed valuable because his followers are themselves followed widely, and then you follow someone - then even though this [new person] does not have lots of followers, if lots of people follow you. And then you give reputation, he added: "You earn reputation.

He concluded, twitter is definitely more than a popularity contest.

Serving as "red flags" to lower tweet quality and attract spam-like content, mr Singhal also explained how the use of hashtags in Twitter might be a signal of a lower quality tweet.

15.3 million; in December Bloomberg BusinessWeek reported that Twitter's content search deals with Microsoft and Google had earned it £.